Digital Sustainable Entrepreneurship: A Digital Capability Perspective through Digital Innovation Orientation for Social and Environmental Value Creation

With the rise of digital transformation in all domains, relationship between digitalization and sustainable entrepreneurship has received growing attention. In practice, a new entrepreneurial model called “digital entrepreneurship” (DSE) emerged. Aiming to establish DSE based on capability (DC) innovation orientation (DIO), this study explored what kind could be built lead boost entrepreneurship, realize creation social environmental value. We also revealed how DC affected by introducing DIO discussed moderating role played therein manager’s cognition opportunities (MCSO). The adopted CFA SEM using AMOS 27.0 used multiple regression analysis method conduct an empirical into data from 308 SMEs pollutive industries validate research framework. results show positive DSE; is positively correlated DIO; plays partial mediating MCSO moderates among DC, DIO, DSE. This will practical significance regarding entrepreneurs can entrepreneurship.